In the integrated development practice of e-commerce transformation and new retail model in the cabinet industry, companies have expanded sales channels through building online malls, social media marketing, live streaming, etc., to enable consumers to purchase online, personalized customization and virtual reality experience , greatly improving transaction efficiency and service satisfaction. At the same time, relying on big data analysis to gain insight into consumer needs, guide product development and market strategies, and promote the development of the C2M reverse customization model. Offline physical stores are transformed into experience centers, providing physical display, professional consultation and after-sales installation services. Online and offline complement each other to form an omni-channel retail system. Looking forward to the future, the cabinet industry will further deepen its digital transformation, use cutting-edge technologies such as 5G and AI to create smart kitchen scenarios, and lead the industry to a higher level of consumer experience and industrial upgrading.